Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option sends people to your free Impromptu Speaking Techniques guide with the word you already use: “INFLUENCE”. Each banner is shown at real phone size too, so you can see it reads.
Your buyer: senior leaders who have the experience but aren't being listened to.
Your profile says one thing, "get heard the first time", and the free guide ("INFLUENCE") is how people raise their hand.
The Real Influence evenings (Melbourne 7 Oct, Sydney 8 Oct, Brisbane 21 Oct) are the next step: invite your target list with the client story that matches their role.
The one-shot DM is for people who engage with your posts or connect. The invites below are for your list.
I help senior leaders get heard the first time they speak | 18 years coaching leaders at Telstra, Deloitte and AMEX | 500+ stages | Real Influence | DM "INFLUENCE" for my speaking guide
This is the real size on a phone. Every word is readable.
You have the experience. So why aren't they listening to you? | I help senior leaders get heard | 18 years, 500+ stages | Real Influence | DM "INFLUENCE" for my speaking guide
This is the real size on a phone. Every word is readable.
66,000+ enrolled in the Macquarie Uni MBA program I co-wrote | I help senior leaders get heard the first time | 18 years, 500+ stages | Real Influence | DM "INFLUENCE"
This is the real size on a phone. Every word is readable.
10 ways to make a clear point on the spot, in one free guide | Executive communication coach, 18 years with CEOs and senior teams | Real Influence | DM "INFLUENCE"
This is the real size on a phone. Every word is readable.
Stop watching someone else get the credit for your idea | I help senior leaders get heard the first time | 18 years, Telstra, Deloitte, AMEX | Real Influence | DM "INFLUENCE"
This is the real size on a phone. Every word is readable.
Your own two-page guide: ten structures for making a clear point when there's no time to prepare, from PREP and 4MAT to Rule of Three and Stop / Start. It's already on your newsletter thank-you page, so everyone who asks for it joins your list.
Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.
Hey [FIRST NAME], I'm about to head out the door to walk Nessie, mum's dachshund, so I thought I'd send this before I forget.
I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to properly say hello.
I'm Arabella and I run Real Influence. I help senior leaders who are great at the work get heard the first time they speak, without becoming someone else to do it.
I had a look at your profile and you reminded me of a [ROLE] I've worked with.
[She/He] used to [BEFORE]. Now [RESULT].
It works because we start with the person across the table, not the slides. How do they like to communicate, what do they do under pressure, and what will they ask? Then you make your point in a shape they can repeat.
It's taken me 18 years and more than 500 stages to get this right.
Right now we've got [THE OFFER].
As you can imagine, the 40-slide deck isn't a big fan of us haha.
Anyway, I really have to go or Nessie will never forgive me.
Would you be open to a quick chat about how it works? I've got [TIME 1] or [TIME 2] free tomorrow.
If not, no biggie at all. I'm happy to just send you my Impromptu Speaking Techniques guide instead.
Nice to meet you!
Cheers,
Arabella
For your target list. The case-study line is the hook, the invite is one sentence plus the ask, and the link only goes out in message 3 or after they say yes. [Square brackets] are yours to fill in. {Curly brackets} fill in automatically.
For senior leaders who have the experience but keep getting talked over. Two hours on getting heard the first time you speak.
If you've chatted with them before, open with: "Hey {First name}, I remember we were chatting about [X] at [WHERE]." Then carry on from "I'm hosting…".
One sentence plus the ask. Pick the variant that matches their role.
Hey {First name}, I know this is a bit random.
I'm hosting a small private workshop for execs in the Sydney CBD on Thursday 8 October, walking through how a CTO I coached started telling stories, was handed the media for Australia, and then got headhunted into a CEO role in Asia.
Would you like to come?
Hey {First name}, I know this is a bit random.
I'm hosting a small private workshop for execs in the Sydney CBD on Thursday 8 October, walking through how a head of sales I coached became CEO for Australia and then MD for the region.
Would you like to come?
Hey {First name}, I know this is a bit random.
I'm hosting a small private workshop for execs in the Sydney CBD on Thursday 8 October, walking through how a CFO I coached stopped presenting numbers and was told he was one of the best speakers in the industry.
Would you like to come?
Example only, to a made-up prospect: Priya, Head of Technology at a big bank, met at an AIMA lunch. Variant A.
Hey Priya, I remember we were chatting about board papers at the AIMA lunch.
I'm hosting a small private workshop for tech leaders in the Sydney CBD on Thursday 8 October, walking through how a CTO I coached started telling stories, was handed the media for Australia, and then got headhunted into a CEO role in Asia.
Would you like to come?
Hey {First name}, I was chatting to [NAME], who reports into the [ROLE] at [COMPANY] and is stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Hey {First name}, I swear this is my last message haha.
It'll be a room of 24 execs on Thursday 8 October, and we'll go deep on how to command the room without fighting for airtime.
If you'd like a seat, you can book here: https://www.arabellamacpherson.com/real-influence-events
Once I see you've booked, I'll give you a quick call so I can hear what you'd most like to get out of the evening and run you through who else will be in the room.
And if you're snowed under, just let me know and I'll reach out for the next one.
Awesome, we'd love to have you there! Here's the link: https://www.arabellamacpherson.com/real-influence-events
Do you have 5 minutes at [TIME] or [TIME] today? I'd love to run you through who else is coming.
Same three steps. Swap in the variant line that matches their role.
Hi {First name},
I'm hosting a small private workshop for execs in the Sydney CBD on Thursday 8 October, walking through how a CTO I coached started telling stories, was handed the media for Australia, and then got headhunted into a CEO role in Asia.
Would you like to come?
Arabella
Hi {First name},
I was chatting to [NAME], who reports into the [ROLE] at [COMPANY] and is stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Arabella
Hi {First name},
I swear this is my last email about it.
It'll be a room of 24 execs on Thursday 8 October, and we'll go deep on how to command the room without fighting for airtime.
If you'd like a seat, you can book here: https://www.arabellamacpherson.com/real-influence-events
Once I see you've booked, I'll give you a quick call so I can hear what you'd most like to get out of the evening and run you through who else will be in the room.
And if you're snowed under, just let me know and I'll reach out for the next one.
Arabella