Your new LinkedIn banner, headline and Featured

Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option sends people to your free Impromptu Speaking Techniques guide with the word you already use: “INFLUENCE”. Each banner is shown at real phone size too, so you can see it reads.

How to put it live

  1. Pick one option below.
  2. Upload the banner. It's already 1584 × 396.
  3. Paste the headline into Edit intro.
  4. Featured → Add a link → arabellamacpherson.com/subscribe, then upload the tile as its image.
  5. Reply to every “INFLUENCE” with the guide, then the DM below.

Five options

Option 1Your current banner, made clearer: your face, who you help, the companies you've coached in. The one we'd pick.
Banner, option 1
Arabella Macpherson

I help senior leaders get heard the first time they speak | 18 years coaching leaders at Telstra, Deloitte and AMEX | 500+ stages | Real Influence | DM "INFLUENCE" for my speaking guide

185/220 characters · the highlighted part is what a phone shows
Featured
Featured tile, option 1
On a phone
Banner at phone size

This is the real size on a phone. Every word is readable.

Option 2The question from your events page. Your buyer answers yes before they've finished reading it.
Banner, option 2
Arabella Macpherson

You have the experience. So why aren't they listening to you? | I help senior leaders get heard | 18 years, 500+ stages | Real Influence | DM "INFLUENCE" for my speaking guide

175/220 characters · the highlighted part is what a phone shows
Featured
Featured tile, option 2
On a phone
Banner at phone size

This is the real size on a phone. Every word is readable.

Option 3Your biggest number, huge. 66,000+ people have taken the MBA program you co-wrote.
Banner, option 3
Arabella Macpherson

66,000+ enrolled in the Macquarie Uni MBA program I co-wrote | I help senior leaders get heard the first time | 18 years, 500+ stages | Real Influence | DM "INFLUENCE"

167/220 characters · the highlighted part is what a phone shows
Featured
Featured tile, option 3
On a phone
Banner at phone size

This is the real size on a phone. Every word is readable.

Option 4The guide itself is the hero, so people see exactly what they get.
Banner, option 4
Arabella Macpherson

10 ways to make a clear point on the spot, in one free guide | Executive communication coach, 18 years with CEOs and senior teams | Real Influence | DM "INFLUENCE"

163/220 characters · the highlighted part is what a phone shows
Featured
Featured tile, option 4
On a phone
Banner at phone size

This is the real size on a phone. Every word is readable.

Option 5You on stage, and the moment your people know best: someone else gets the credit for their idea.
Banner, option 5
Arabella Macpherson

Stop watching someone else get the credit for your idea | I help senior leaders get heard the first time | 18 years, Telstra, Deloitte, AMEX | Real Influence | DM "INFLUENCE"

174/220 characters · the highlighted part is what a phone shows
Featured
Featured tile, option 5
On a phone
Banner at phone size

This is the real size on a phone. Every word is readable.

What every option offers

Impromptu Speaking Techniques, page 1Impromptu Speaking Techniques, page 2

Impromptu Speaking Techniques

Your own two-page guide: ten structures for making a clear point when there's no time to prepare, from PREP and 4MAT to Rule of Three and Stop / Start. It's already on your newsletter thank-you page, so everyone who asks for it joins your list.

The one-shot DM

Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.

Hey [FIRST NAME], I'm about to head out the door to walk Nessie, mum's dachshund, so I thought I'd send this before I forget.

I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to properly say hello.

I'm Arabella and I run Real Influence. I help senior leaders who are great at the work get heard the first time they speak, without becoming someone else to do it.

I had a look at your profile and you reminded me of a [ROLE] I've worked with.

[She/He] used to [BEFORE]. Now [RESULT].

It works because we start with the person across the table, not the slides. How do they like to communicate, what do they do under pressure, and what will they ask? Then you make your point in a shape they can repeat.

It's taken me 18 years and more than 500 stages to get this right.

Right now we've got [THE OFFER].

As you can imagine, the 40-slide deck isn't a big fan of us haha.

Anyway, I really have to go or Nessie will never forgive me.

Would you be open to a quick chat about how it works? I've got [TIME 1] or [TIME 2] free tomorrow.

If not, no biggie at all. I'm happy to just send you my Impromptu Speaking Techniques guide instead.

Nice to meet you!

Cheers,
Arabella

Before it goes live

  • Say the guide on the subscribe page. arabellamacpherson.com/subscribe says “Stay sharp” but doesn't mention the guide. One line like “Subscribe and get my Impromptu Speaking Techniques guide straight away” makes the Featured link match the banner.
  • One job for “INFLUENCE”. Your September posts use it for the program. With this kit it means “send me the guide”. The DM then offers the evening or the program.
  • Your headline and top role. Your headline right now is about the October events, and your top Experience entry is “People Consultant and Trainer”. Add Real Influence at the top so it matches.
  • “Author” on your current banner. None of these options say author. If there's a book, send it over and we'll add it, because it's strong proof.